1. Overview
French Street Centre ("we", "us", "our") operates the website at frenchstreetcentre.com (the "Site"). We are committed to protecting your privacy and handling your personal information responsibly in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains what information we collect when you visit our Site, how we use it, and your rights in relation to that information. By using this Site, you agree to the practices described in this Policy.
Summary: We use Google Analytics, Google AdSense and the Facebook Pixel on this website. These services collect anonymised data about how visitors use the site and may display personalised advertisements. We do not sell your personal information.
2. Information We Collect
2.1 Information You Provide
When you contact us by email, you may provide your name, email address and any other information included in your message. We use this only to respond to your enquiry.
2.2 Information Collected Automatically
When you visit our Site, certain information is collected automatically by the services we use, including:
- Your approximate geographic location (country, region, city — not your exact address)
- The device type, browser and operating system you are using
- Pages you visit, time spent on pages, and how you navigated to the Site
- Your IP address (which may be anonymised or truncated)
- Referral source (e.g. a search engine or social media platform)
This information is collected via cookies and similar tracking technologies by Google Analytics, Google AdSense, and the Facebook Pixel (described in detail below). We do not directly access or store your IP address.
3. Google Analytics
This Site uses Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies to help us understand how visitors use the Site — for example, which pages are most popular, how long people stay, and where visitors come from.
What Google Analytics collects
- Pages visited and time on page
- Approximate geographic location (city/country level)
- Device type, browser type and operating system
- Traffic source (e.g. Google Search, direct, social media)
Google Analytics does not collect your name, email address, or any information that directly identifies you. IP addresses are anonymised before processing.
How to opt out
You can prevent Google Analytics from collecting data about you by installing the Google Analytics Opt-out Browser Add-on. You can also manage cookie preferences through your browser settings.
For more information, see Google's Privacy Policy and Google Analytics data practices.
4. Google AdSense & Advertising
This Site uses Google AdSense to display advertisements. Google AdSense is provided by Google LLC and uses cookies and similar technologies to serve ads based on your prior visits to this Site and other sites on the internet.
How Google AdSense works
Google AdSense may use information about your visits to this and other websites to serve you advertisements that are relevant to your interests. This is known as interest-based or personalised advertising. Google uses the DoubleClick cookie (and similar identifiers) to serve these ads.
What this means for you
- Ads shown on this Site may be personalised based on your browsing history
- Google may share data with its advertising partners in accordance with Google's Privacy Policy
- Third-party vendors, including Google, may use cookies to serve ads based on prior visits to our Site or other sites
Opting out of personalised advertising
You can opt out of personalised advertising from Google by visiting Google Ads Settings. You can also opt out via the Network Advertising Initiative opt-out page.
For more information on how Google uses data for advertising, see How Google uses data when you use our partners' sites or apps.
Australian residents: You have rights under the Privacy Act 1988 (Cth) to access, correct and complain about the handling of your personal information. See Section 9 (Your Rights) below.
5. Facebook Pixel
This Site uses the Facebook Pixel, a code provided by Meta Platforms, Inc. ("Meta"). The Facebook Pixel helps us understand actions taken on our website and allows us to reach visitors with relevant content on Facebook and Instagram.
What the Facebook Pixel collects
- Pages you visit on this Site
- Actions you take (such as clicking a contact link or reading a blog article)
- Device and browser information
- Your IP address (processed by Meta)
If you are logged into Facebook or Instagram when you visit this Site, Meta may connect this data to your Facebook profile. We do not receive personally identifiable information through the Pixel — we only receive aggregate, anonymised reports.
How to opt out
You can control how Meta uses your data for advertising by visiting your Facebook Ad Preferences. You can also opt out via the Digital Advertising Alliance opt-out tool.
For more information, see Meta's Privacy Policy.
6. Cookies
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to website owners.
Cookies used on this Site
- Google Analytics cookies — used to distinguish users and sessions, collect usage data. Expire after 2 years or at the end of a browser session.
- Google AdSense / DoubleClick cookies — used to serve relevant advertisements and track ad performance. Controlled by Google.
- Facebook Pixel cookies — used to track page views and events for advertising measurement. Controlled by Meta.
Managing cookies
You can control and delete cookies through your browser settings. Instructions vary by browser:
Please note that disabling cookies may affect the functionality of this and other websites you visit.
7. How We Use Your Information
Information collected through this Site is used for the following purposes:
- To respond to enquiries — if you email us, we use the information you provide solely to respond to your message
- To understand how the Site is used — Google Analytics data helps us improve content, identify popular pages and understand our audience
- To display relevant advertising — Google AdSense uses cookie data to serve advertisements that may be relevant to your interests
- To measure advertising effectiveness — the Facebook Pixel helps us understand whether our Facebook or Instagram advertising reaches people interested in our services
- To comply with legal obligations — we may retain records as required by applicable Australian law
We do not sell, rent or trade your personal information to third parties for their marketing purposes.
8. Third Party Services
This Site integrates with the following third-party services, each of which operates under its own privacy policy:
- Google LLC — Google Analytics, Google AdSense, Google Fonts, Google Maps. Google Privacy Policy
- Meta Platforms, Inc. — Facebook Pixel. Meta Privacy Policy
- OpenStreetMap Foundation — map tiles used on location pages. OpenStreetMap Privacy Policy
We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
9. Your Rights
Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:
- Access — request access to personal information we hold about you
- Correction — request that we correct personal information that is inaccurate, out of date, incomplete or misleading
- Complaints — lodge a complaint if you believe we have breached the Australian Privacy Principles
- Opt-out of direct marketing — we do not engage in direct marketing, but you can unsubscribe from any future communications at any time
To exercise any of these rights, please contact us at hithere@frenchstreetcentre.com. We will respond within 30 days.
If you are unsatisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
10. Data Retention
We retain email correspondence for up to 3 years for record-keeping purposes. Analytics and advertising data is retained by Google and Meta according to their own data retention policies — typically 26 months for Google Analytics data.
You may request deletion of any personal information you have provided to us directly by contacting hithere@frenchstreetcentre.com.
11. Children's Privacy
This Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Policy periodically.
Your continued use of this Site after changes are posted constitutes your acceptance of the updated Policy.
13. Contact Us
If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
French Street Centre
28 French Street, Pimlico QLD 4812
Townsville, Queensland, Australia
Email: hithere@frenchstreetcentre.com
This Privacy Policy is governed by the laws of Queensland, Australia.